FURMOUS!

Privacy

Last updated May 2026

Furmous is operated by Saltr Labs Inc. (BC1552029), a British Columbia corporation. This page explains what personal information we collect when you use furmous.com, why we collect it, and who else we share it with.

What we collect

  • Photos you upload for generation, plus the prompts and preset selections that go with them.
  • Generated outputs — the images Furmous produces from your photo, plus the watermarked previews and any social-pack crops.
  • Order details when you make a purchase: email, shipping address, items ordered, payment status.
  • Anonymous session ID via the furmous_session cookie, so we can show you the generations you’ve made for the next 90 days without requiring an account.
  • Technical telemetry: IP address, browser, page-view events, and error reports to keep the site running.

How we use it

  • To generate images of your pet and deliver the products you order.
  • To send you transactional emails (order confirmation, shipping updates, magic links for accessing past orders).
  • To detect abuse, prevent fraud, and keep the service operating.
  • To send you marketing emails — only if you’ve opted in via the newsletter form. You can unsubscribe at any time.

We don’t sell your personal information. We don’t train AI models on your photos.

Retention

  • Unpurchased generations are deleted automatically 90 days after creation.
  • Order records and the associated generations are kept for 7 years to meet Canadian tax-record requirements.
  • Newsletter subscribers are kept until you unsubscribe.

Third-party processors

We use the following services to run Furmous. Each only sees the data it needs to do its job:

  • Hosting & infrastructure — Vercel (web hosting), Supabase (database and file storage for your photos and generations), Cloudflare (Turnstile bot protection on contact and newsletter forms).
  • AI— Google Gemini API for image generation. Photos are sent to Google for processing; per Google’s API terms they are not used to train Google’s models.
  • Payments & fulfillment — Stripe (card details go directly to Stripe; we never see them), Printful (receives your shipping address and the print-ready image for physical products).
  • Email— Resend (transactional emails like order confirmations and shipping updates), Klaviyo (marketing emails, only if you’ve opted into the newsletter).
  • Operations — PostHog and Google Analytics (anonymous funnel and traffic measurement), Sentry (error monitoring), Upstash Redis (rate limiting on form submissions and generation requests).
  • Advertising— Meta (Facebook and Instagram ads). We use the Meta Pixel and Meta Conversions API to measure ad effectiveness and optimize who sees our ads. The browser Pixel sends anonymous page-view, view-content, initiate-checkout, and purchase events. The Conversions API sends a server-side purchase event with your email address, hashed (SHA-256) before transmission — known as “advanced matching” in Meta’s documentation, it improves ad attribution without exposing your cleartext email to Meta. Meta does not see card details, shipping addresses, or generation contents.

Your rights (GDPR / CCPA)

If you live in the EU, UK, or California, you have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate information.
  • Delete your data (subject to the 7-year retention window for purchases, required by tax law).
  • Object to processing or withdraw consent for marketing emails.
  • Portability — receive your data in a machine-readable format.

To exercise any of these rights, email hello@furmous.com. We respond within 30 days.

Cookies

We use a small number of cookies, for functional, analytics, and ad-measurement purposes:

  • furmous_session— an anonymous ID that lets us show you the generations you’ve made for 90 days. No personal info inside.
  • PostHog distinct_id — anonymous analytics ID for funnel tracking.
  • GA4 client_id — Google Analytics traffic measurement.
  • Meta Pixel (_fbp, _fbc) — first-party cookies set by the Meta Pixel to attribute ad clicks and measure conversions across furmous.com. The Pixel itself loads a third-party script from facebook.net which may set additional Meta cookies in your browser.

We don’t sell cookie data to anyone. If you don’t want Meta to receive ad-measurement events from your browser, you can block third-party tracking in your browser settings or use a content blocker — the rest of the site continues to work normally.

Contact

Questions, concerns, or data requests: hello@furmous.com.